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| Who We Are |
How We Work |
What We Do |
More About Cindy Connelly |
What Others Say About Cindy |
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Sometimes What You Need To Know Is Right In Front Of You... |
Through an internal audit, ideation sessions, internal focus groups, positioning exercises, and one on one interviews with management throughout the company, CMC Marketing Services has been successful at listening, synthesizing and articulating the issues.
The only conviction the Company holds throughout these explorations is a dogged and unflinching commitment to keeping the focus on the customer. It is not what you make, produce, provide, ship and or sell that is important. It is all about what the customer thinks, wants, feels, and expects you to.
From such internally focused activities, CMC Marketing Services has developed a wide range of strategies and programs; from positioning, documents, mission statements and marketing plans, to multi-level advertising campaigns, speeches, employee communications, and new
business videos.
Oftentimes companies have difficulty in seeing beyond their immediate horizon. A new product is developed and it needs to get launched. Sales are off and fixes need to get made. Past formulas for growing the business are no longer working, or customer satisfaction is faltering.
CMC Marketing Services does not come in and suggest "you need a conference" or "a video is the way to go". Instead, it will step back and audit the broader strategic marketing challenges facing the company. From a deep understanding of marketing, positioning and branding, combined with strong experience in communications, CMC Marketing Services knows there's always more than one approach and solution.
Clients that hire CMC Marketing Services know they get the benefit of a disciplined strategic approach and the inspiration of outside the box solutions.
Throughout her career Cindy Connelly, the Company founder, has worked with the best and brightest companies and independent talent across a wide range of disciplines and industries.
She has collaborated with multimedia, web site, film and video directors and producers;
writers, designers and art directors; meeting producers and organizational coaches; public relations professionals; vendors to and suppliers of direct response products and services of all kinds; ad agencies and market research specialists.
This deep and broad network allows the appropriate level and right "fit" of talent to be leveraged for every project.
Some clients want to scale down points of contact and look to Cindy to direct and manage these collaborations. Others want these multiple points of contact. And there are situations in-between. CMC Marketing Services will structure the relationships in whatever way works best for, and with, the client.
Many of the issues companies have today do not require massive outlays in third party market research to identify. The most creative solutions to developing new business, creating and nurturing strategic marketing advantages, targeting new products and services for development, perpetuating the corporate mission, or getting and keeping customers, is often found right within the four walls of most companies.
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| Who We Are |
How We Work |
What We Do |
More About Cindy Connelly |
What Others Say About Cindy |
Contact Us |