Meet Cindy Connelly
Creative Marketing & Communications Consultant
Talk to Me About Developing Your
Unique Voice in Senior Living & Aging Services
A quick trajectory: Cindy connelly
Working for Big Brands
I would float in as an interim VP Marketing, or strategize & develop the visionary plan of the CEO.
Driven by Retail in my Blood
I come from retail, where the customer is always right and there is urgency every day. It paid off in my approach to consulting and always putting the customer first.
Data was always key to Decision-Making
I have had the fortune of working with the best market researchers and believe in what they do and how they contribute to smart decision-making.
Brand, Oh Brand
It always comes back to the brand. The value of a personal brand, a company brand and its comity with the audience and the eco-system.
Co-Generational Curiosity
Today, it is how to figure out ways to integrate generations into everything we do. It is a new mandate for changing the world on many levels.
Thoughts I appreciate more than my own
Bobbi Brown
Scott Galloway
Scott Galloway
Bobbi started the Jones Road brand after building a super successful line of cosmetics because, in her own words, "she wasn't done yet".
Scott Galloway
Scott Galloway
Scott Galloway
"Consumers don’t want more choice, but more confidence in the choices presented. Choice is a tax on time and attention. Customers want someone else to do the research and curate the options for them."
Andre Agassi
Scott Galloway
Andre Agassi
"All the good stuff is on the other side of tired." His memoir "Open" is a deeply personal, inspiring, and elegant read and audiobook. It is totally surprising and he will never be "done".
Brene Brown
Scott Galloway
Andre Agassi
"When we deny our stories, they define us. When we own our stories, we get to write the ending."
A Brief Brief about CMC Marketing.
What I Do
As a sole proprietor in 2025 I get to call the shots. I am nimble, flexible, have a broad and deep network of professional colleagues in my world. I know how to get things done when it comes to marketing and communications in the senior living and aging services sector. I am truly hoping it will be acknowledged as an important industry. Fingers crossed.
My Approach
It sounds corny. But like my parents in this photo, like a marriage of substance. A lot of listening. Give and take. Some healthy arguing. And then some great meeting of "how are we going to get this done?" I have been around for a while. I have seen this work.
My Deliverable
Do not be sidetracked by this old car. I am fully onboard with social media, ai and all the access and flair and fulsome possibilities these bring to our inbox these days. We need to temper and test everything. I'm all in the game. No. I do not podcast.
If your approach to the senior living market feels stale, or not quite right, think about giving me a call.